GOLD FOR BAIN’S CAPE
MOUNTAIN WHISKY IN CHINA
ISSUED BY DKC (DE KOCK COMMUNICATIONS) ON BEHALF OF BAIN’S CAPE MOUNTAIN WHISKY
Bain’s Cape Mountain
Whisky, South Africa’s first single grain whisky made from the finest local
grain, has taken a gold medal at the 2014 China Wine and Spirits competition,
the biggest and most prestigious of its kind in Hong Kong and China. Entries
are tasted and judged according to price, and medals awarded to those offering
the best value, a crucial indicator for sales success in China.
Eliska Botha, global
marketing manager for Bain’s Cape Mountain Whisky, says receiving a gold medal
at this competition, which is judged by the top buyers, importers, distributors
and retailers in the Far East, puts this proudly South African whisky and title
holder of the World’s Best Grain Whisky at the 2013 World Whisky Awards, in a
very favourable position.
“Although Bain’s Cape
Mountain Whisky is only exported to a few countries in Africa, North America
and Europe, the Chinese market has become very important for spirits brands
from all over. Consumers in the Far East have a particularly keen interest in
and palate for whiskies and the market there is fast becoming one of the
largest in the world.
“It’s heartening to
know that the Chinese market awards our proudly South African whisky and this
award could open doors for us when we are ready to export to the Far East.”
Crafted at the James
Sedgwick’s Distillery situated in one of South Africa’s most picturesque
regions near the Bainskloof Pass, the whisky is inspired by the area’s
magnificent peaks, cool, sparkling streams, wooded valleys and an unmatched
wealth of indigenous fynbos. Only the finest South African grain is used
together with water that flows over 850 million year old sandstone and
indigenous fynbos, setting Bain’s Cape Mountain Whisky apart from any other
whisky produced in the world.
The whisky is quite
uniquely double-matured, first for three years in casks previously used for
Bourbon before being revatted into a fresh set of casks for a further
maturation period that results in its exceptionally smooth and unique taste.
Bain’s Cape Mountain
Whisky retails in South Africa for about R220 and is available at leading
liquor outlets.
