FOOD HOSPITALITY WORLD’S FINANCIAL COMMITMENT TO SOUTH AFRICA
Benny Masekwameng Saki Sifuba and Isabella and Sofia Bliss. Pic by Jurie Senekal
Business-to-business will benefit when the global hospitality event launches in Cape Town in 2014
Food Hospitality World is a new “global event” for the food and hospitality industries organised by Fiera Milano which already takes place in Italy, China, India and Brazil. Cape Town will, for the first time, become part of this exciting global initiative in 2014.
The launch of Food Hospitality World in Cape Town in May 2014 will turn the Mother City into the culinary capital of South Africa and the African Diaspora and will help attract much-needed investment into the country.
Fiera Milano, the leading worldwide trade fair organisers based of Milan, Italy, has become a major player in the African marketplace. It is the driving force behind Food Hospitality World which will showcase the best of South African and African hospitality to an industry seeking fresh markets.
The event is set to deliver bigger and better business opportunities for companies and trade professionals. The show connects hundreds of exhibitors across numerous product categories where key national players and promising international exhibitors have the opportunity to interface. It also serves to establish contacts for those wanting to enter the market and there are important seminars and presentation delivered by experts in the field to help find vital solutions to universal problems.
Food Hospitality World in Cape Town is expected to provide a tremendous boost to South African food-based products and services and will also showcase both local and international exhibitors.
Fiera Milano, which already has the popular annual Good Food and Wine Show under its banner, will launch Food Hospitality World at next year’s Good Food and Wine Show. The exhibitions will follow each other and will run for an entire week at the Cape Town International Convention Centre. Food Hospitality World runs from Monday to Wednesday May 19 to 21 with the Good Food & Wine Show following from Thursday to Sunday May 22 to 25, 2014.
Cape Town now joins other major international cities - Milan, Sao Paulo, Mumbai, Bangalore, Guangzhou and from next September also Istanbul - in hosting what is likely to become one of the most significant events on the South African business calendar.
Food Hospitality World combines Italian Tuttofood (food and beverage) and HOST (hospitality) and it’s a trade fair that differs from the Good Food and Wine Show because it functions as a “business-to-business” initiative.
The Mother City is the gateway to Africa and the City of Cape Town is heavily involved in promoting the exhibition which will attract clients from far afield.
Sales and Marketing Director Louise Cashmore says: “The launch of Food Hospitality World, which is Fiera Milano’s mother brand, will add another dynamic dimension to Cape Town and afford business people in the industry an exciting opportunity to participate in the largest food showcase on the continent. The South African hospitality industry is recognised worldwide and this gives its key players and chance to interact with their international counterparts which can only be of benefit to all concerned.”
A spokesperson from Fiera Milano says the rich investment this initiative will bring to the city will help ignite interest, promote opportunities and employment and manoeuvre Cape Town into a unique position on the African continent. It will attract investment and ideas that will unite all those important players in the hospitality industry. The added burst of investment potential will bring benefits not only to Cape Town but to South Africa as a whole.
