J.C.
Le Roux has been voted South Africa’s top wine brand for the third consecutive
year in the 2013 TGI ICON Brand Survey.
TGI
ICON brands are typically South African brands that are loved, have a loyal
following and instill a common experience in the hearts and minds of consumers
irrespective of cultural backgrounds, income levels and language. South
Africans will even seek these brands out in countries outside South Africa.
With
its hat trick as winner of the alcoholic drinks wine category in this annual
consumer opinion poll, J.C. Le Roux, a platinum brand winner this year, has
proven its prowess once again as South Africa’s leading sparkling wine. It was
one of more than 8 000 brands measured in 165 product categories, as used by
South African consumers.
“It
is an honour for J.C. Le Roux to be voted the country’s top wine brand by
consumers for the third consecutive year. With this uplifting South African
favourite, we truly bring Le Good Life to consumers’ doorsteps
and into their homes, ensuring style and glamour for every occasion with our
fine selection of wines,” says Brand Manager Lucindi-Jane Branfield.
The
House of J.C. Le Roux, situated in the heart of the Devon Valley in
Stellenbosch, is acclaimed for its passion,
craftsmanship and expertise to make outstanding vintage Méthode Cap Classique
and sparkling wines to suit every palate.
For more information, visit www.jcleroux.co.za, www.facebook.com/HouseofJCLeRoux or follow @LeGoodLife on Twitter.
