After capturing the
Best Brandy title at the New York International Spirits Competition late last
year, luxury South African brandy producer, Oude Meester has returned from the
San Francisco International Spirits Competition with a trio of medals. The
most senior of the potstills in the range, the exclusive 18-year-old Souverein
won gold, while both the 12 Year Old Reserve, that took the trophy in New York
and Demant was awardedsilver.
"South African
brandy has established a powerful reputation in the UK and Europe but our
connoisseur offerings are still something of a novelty in the US. Since Oude
Meester's exposure to American trade and consumers last year in New York,
market response has been extremely encouraging. Connoisseurs are thrilled by
the sense of discovery and the levels of excellence they are encountering in a
specialty segment of the deluxe brandy market hitherto unknown to them,"
said global marketing spokesperson, Lee-Anne Lotz.
"Now we have had
another panel, this time from the West Coast, favourably assessing our entries.
Judges were drawn from amongst well-respected spirits buyers and consultants
representing high-end restaurants and hotels, mainstream outlets, as well as
spirits journalists. Their vote of confidence in Oude Meester suggests
very exciting market potential for the brand in the US, coast to coast."
The Oude Meester range
is inspired by Benjamin Franklin, famous US statesman and one of America’s
founding fathers, who also excelled as a scientist, inventor and musician.
For more on Oude
Meester, please go to www.oudemeester.co.za,
or www.facebook.com/oudemeesterbrandy.
Or follow the brand on twitter (@oudemeestersa).
