Roodeberg is a name known to wine lovers
around South Africa and the world, steeped in history and tradition and
synonymous with quality and exclusivity.
To celebrate its rich heritage; Roodeberg is proud to announce the
launch of 1ROODEBERG, their members-only brand room at the wine’s home in
Paarl.
1ROODEBERG provides the platform for this spirit, bringing the
story of the brand to life through a unique converging between old and new. In
the space that once served as KWV’s director’s reception hosting both dignitaries
and celebrities; velvet, leather and wooden textures reflect Roodeberg’s long
history of stature and elegance.
The impressive chandelier is constructed out
of antique light fittings from the original room, and decanters and historic
photographs of KWV personalities and key international stakeholders, line the
walls.
An innovative new interactive tablet application adds a
contemporary dimension to this experience, as visitors are taken on a virtual
journey through the history of Roodeberg. This digital experience continues
once our members are back in their own living rooms, as the digital platform
will keep them connected to the latest news, events and special offerings.
“1ROODEBERG is a place that its members will call home – whether it
be hosting friends for exclusive tastings of Roodeberg products only available
to the club, intimate dinners in the private dining room, or just a relaxed
evening with friends and a few cigars,” says De Bruyn Steenkamp, Roodeberg
Brand Director.
The club will be limited to 500 guests, each personally invited,
and this small group will represent the people that consider Roodeberg a part
of their personal heritage.
It is a space which allows us to embrace the finer things in life
–- celebrating timeless heritage in union with forward-thinking craftsmanship.
