ISSUED
BY
DKC (DE KOCK COMMUNICATIONS)
FOR
SCOTTISH LEADER
Scottish Leader, one
of the world’s favourite blended Scotch whiskies, sold in 60 countries, is
revitalising with a new look, an enhanced recipe and the introduction of an
additional, very premium Signature blend.
After 12 months of
extensive global consumer research, what is now positioned as the Scottish
Leader Original, has been reformulated with improved body and balance. The
blend of top malt and grain whiskies is the recipe by Burn Stewart master
distiller, Ian MacMillan, and now has a warm, honey sweet and delicately smoky
taste with a silky smooth finish. It has also been repackaged to signify the
change.
The new, sophisticated
Scottish Leader Signature has a more pronounced island malt influence than the
Original, with a rich, smoky profile.
Says MacMillan: “The
core elements of Scottish Leader Original have not been lost in any way. As a
team with over 340 years of collective experience, we've worked incredibly hard
to give it more richness and balance but ensure it is still immediately recognisable
as the Scottish Leader people around the world have come to appreciate. With
Scottish Leader Signature we’ve amplified the malt influence to give Scotch
lovers a new, complex and layered offering.
“Both will appeal to
experienced blended drinkers and newcomers, whether they enjoy drinking Scotch
neat or with a mixer.”
SA marketing manager,
Taygan Govinden says of the new, refreshed packaging. “Modern, tall and proud,
the bottle now has clean-edged glass chamfers skilfully designed to show-case
the rich gold colours of the whisky. The Scottish Leader ethos is expressed in
the new soaring eagle brand icon, an inherently Scottish symbol, which conveys
success, vision and power - the characteristics of a great leader and the
essence of the Scottish Leader brand.
“The packaging is also
influenced by its proud Scottish heritage. With a Celtic typeface and the
landscape of Ben Ledi, the highest mountain in the Trossachs, the label
reflects its provenance and Highland home.
“These whiskies were
crafted to encourage people to share and celebrate occasions, recognising
individual and group successes across all aspects of life.”
Scottish Leader
Original, in 1 litre, 750 ml and 200 ml, and Signature in 750 ml packaging,
will be available at leading South African liquor outlets from December 2014.
Scottish Leader Original 750 ml
RRP: R139
Scottish Leader Original 750 ml
RRP: R139
Scottish Leader
Signature 750 ml
RRP: R169
RRP: R169
Follow Scottish Leader
on Facebook (https://www.facebook.com/ScottishLeaderSouthAfrica)
or Twitter (https://twitter.com/ScottishLeader).
Alternatively, visit the website: http://www.scottishleader.co.za.
Join the conversation
using: @ScottishLeader #NewLeader
