Oude Meester range
The New York International Spirits Competition is an annual US event, now in its third year, and claims to be the only contest of its kind judged exclusively by members of the trade. Members of the judging panel include spirit buyers, retail storeowners, restaurant/bar proprietors, distributors and importers.
“We are very honoured to have been recognised by those who are effectively the conduit to New York consumers,” said brand manager Genius Mnywabe. “It shows not only that our brandies are world-class, but that the brand is staying true to its inspiration – famous US statesman and one of America’s founding fathers, Benjamin Franklin, who also excelled as a scientist, inventor and musician. This is a person that exemplifies the quality of a true master, something each of the team strive for in every step of the way from vine to vat to market.”
The profile of multi-talented Franklin features prominently on the brand’s packaging and the Oude Meester team follows the same principles of excellence that this iconic figure established in American politics, intellectual circles and in commerce. These values are also embraced and highlighted by famous US actor, song writer and comedian, Jamie Foxx, in Oude Meester’s advertising campaign.
As the top performer in its category, Oude Meester 12 Year Old Reserve was showcased at a Winners' Circle Preview for over 100 VIP industry players and journalists at a glittering event in December in midtown Manhattan, the jewel of the iconic city of New York.
For more on Oude Meester, please go to www.oudemeester.co.za or www.facebook.com/oudemeesterbrandy. Or follow the brand on Twitter (@oudemeestersa).
