J.C. Le Roux has been voted South Africa’s top wine brand for the third consecutive year in the 2013 TGI ICON Brand Survey.
TGI ICON brands are typically South African brands that are loved, have a loyal following and instill a common experience in the hearts and minds of consumers irrespective of cultural backgrounds, income levels and language. South Africans will even seek these brands out in countries outside South Africa.
With its hat trick as winner of the alcoholic drinks wine category in this annual consumer opinion poll, J.C. Le Roux, a platinum brand winner this year, has proven its prowess once again as South Africa’s leading sparkling wine. It was one of more than 8 000 brands measured in 165 product categories, as used by South African consumers.
“It is an honour for J.C. Le Roux to be voted the country’s top wine brand by consumers for the third consecutive year. With this uplifting South African favourite, we truly bring Le Good Life to consumers’ doorsteps and into their homes, ensuring style and glamour for every occasion with our fine selection of wines,” says Brand Manager Lucindi-Jane Branfield.
The House of J.C. Le Roux, situated in the heart of the Devon Valley in Stellenbosch, is acclaimed for its passion, craftsmanship and expertise to make outstanding vintage Méthode Cap Classique and sparkling wines to suit every palate.