Wednesday, October 2, 2013

J.C. Le Roux Non-Alcoholic overall winner in New Product competition

Nosisa Williams, J.C.Le Roux Super Premium Representative

J.C. Le Roux has made a clean sweep at 2013 SA Food Review New Product competition as overall winner and best Individual entry for Le Domaine Non-Alcoholic.

Described by the judges as “like the real thing” after popping the cork, Le Domaine Non-Alcoholc pipped 28 other local and international products to the post in these annual South African food and beverage industry awards.

An enchanting sparkling white that comes alive on the palate, Le Domaine Non-Alcoholic has all the finesse, crisp freshness and gentle sweetness of J.C. Le Roux Le Domaine, but in a non-alcoholic alternative to enjoy anywhere, anytime. Its mouth-filling sweetness and clean finish will enliven any occasion.

“Being crowned the overall winner at the SA Food Review New Product competition proves that Le Domaine Non-Alcoholic has achieved what we set out to do when we created this sparkling white: giving non-drinking consumers the chance to engage with the brand and not missing out on living Le Good Life,” says J.C. Le Roux Brand Manger Lucindi-Jane Branfield.

“Our sparkling white is perfect for that extra glass or two when you want to indulge yourself a little more,” she added.

J.C. Le Roux’s prize as overall winner includes a trip to the SIAL exhibition in Paris, France, in October. SIAL is regarded as one of the world’s largest food innovation marketplaces attracting over 150 000 visitors annually.

Made with the same care and dedication as the rest of the J.C. Le Roux range, Le Domaine Non-Alcoholic is available nationwide at about R45.99.

For more information, visit, or follow @LeGoodLife on Twitter.

Nosisa Williams, J.C.Le Roux Super Premium Representative