APRIL 13, 2015
Africa: The new China?
Improving economic and political conditions, significant outside investment and a better internal organisational structure have meant that Africa’s key markets now present one of the world’s biggest opportunities for medium- and long-term growth.
Several factors stand out in highlighting the immense potential waiting to be realised in the African continent, as favourable demographics, accelerating urbanization and a growing middle class.
Consumer spending in Africa is expected to reach $1.4 trillion by 2020. More and more Africans are enjoying genuine disposable income for the first time. However, in such a complicated, informal and often murky business environment devoid of reliable market information, tracking and identifying such opportunities for growth is demanding to say the least.
This is why Vinexpo organizes an unparalleled and thought-provoking conference offering a comprehensive first hand insight into the African market.
The conference will take place on Wednesday June 17th from 10 AM to 11.30 AM. It is scheduled at Palais desCongrès and will star speakers with different backgrounds and complementary experiences of the African market, such as Pierre Castel – President and Founder of the Castel Group , Miguel Chan - Group Sommelier at Tsogo Sun, Dan Mettyear – IWSR’s Africa Specialist and Pierre De Gaétan Njikam Mouliom, Deputy Major of Bordeaux, in charge of partnerships with sub-Saharan Africa.
Re-published from Vinexpo website