APRIL 13, 2015
Africa: The new China?
Improving economic and
political conditions, significant outside investment and a better internal
organisational structure have meant that Africa’s key markets now present one
of the world’s biggest opportunities for medium- and long-term growth.
Several
factors stand out in highlighting the immense potential waiting to be realised
in the African continent, as favourable demographics, accelerating urbanization
and a growing middle class.
Consumer
spending in Africa is expected to reach $1.4 trillion by 2020. More and more
Africans are enjoying genuine disposable income for the first time. However, in
such a complicated, informal and often murky business environment devoid of
reliable market information, tracking and identifying such opportunities for
growth is demanding to say the least.
This
is why Vinexpo organizes an unparalleled and thought-provoking conference
offering a comprehensive first hand insight into the African market.
The
conference will take place on Wednesday June 17th from 10 AM to 11.30 AM. It is scheduled at Palais desCongrès and will star speakers with different backgrounds and complementary
experiences of the African market, such as Pierre Castel – President and
Founder of the Castel Group , Miguel Chan - Group Sommelier at Tsogo Sun, Dan
Mettyear – IWSR’s Africa Specialist and Pierre De Gaétan Njikam Mouliom, Deputy
Major of Bordeaux, in charge of partnerships with sub-Saharan Africa.
Re-published from Vinexpo website
