Issued by Manley Communications
South Africa, Johannesburg, March 2015; THE dates for one of the most stylish series of events of the year have been announced. FINE BRANDY FUSION is the premier showcase of South Africa’s world-class brandies, providing all lovers of the good life with an opportunity to rub shoulders with celebrities; learn from esteemed brandy masters; and taste their chart-topping creations. The event takes place this year on June 4 and 5 at the Sandton Convention Centre in Johannesburg.
“We are very excited about this year’s programme,” says SA Brandy Foundation director Christelle Reade-Jahn. “Brandy is made around the world, but South African quality is a recognised champion in this arena. In fact, this year Fine Brandy Fusion showcases International Wine & Spirit Challenge (IWSC) winners of the World’s Best Brandy title of the past 20 years and almost all are South African.
“If you enjoy a good time, appreciate quality brandy or want to know more about it, then you simply can’t afford to miss the occasion,” says Reade-Jahn.
Celebrating “The Spirit of Craftsmanship” – the theme for Fine Brandy Fusion 2015 – the skill of the brandy master is put on display. The focus will be the craft of brandy blending by expert brandy masters. Through a series of master classes, you’ll learn first-hand about the art of blending and the building blocks that make an award-winning brandy.
Take your brandy appreciation to a whole new level with Fine Brandy Fusion where you will discover how to identify and savour the delectable natural aromas prevalent in the spirit, and have the opportunity to experience them too.
Interact with makers of small batch brandies and taste brandies from off the beaten track that are only available at the show. The road to greatness has been ages in the making – much like brandy that develops as it matures over time. If you’re new to brandy, this is the perfect chance to learn about the fascinating history of the spirit since it was first distilled on board a Dutch ship in Cape Town harbour in 1672.
Displaying how craftsmanship extends to the barrel in which the liquid is required to rest for years, a cooper from Stellenbosch’s Van Ryn’s brandy distillery – the only active cooperage in Africa – will give a series of live demonstrations.
Having re-discovered your passion for South African brandy, you’ll be eager to take something home. Shop@Show is on hand to facilitate purchases of these exclusive offerings as well as unique brandy-related gifts.
If you’re looking for something new and exciting, make sure you head for Fine Brandy Fusion 2015 and be astounded by the versatility of this favourite spirit.
To ensure that you arrive home safely, there will be various transport services available, spearheaded by UBER. Breathalysers will be available for your own peace of mind and to ensure responsible enjoyment. No-one under 18 years is permitted entrance to the event.
The SA Brandy Foundation is a member of the industry Association for Responsible Alcohol Use (ARA).
The details for Fine Brandy Fusion 2015 are:
Dates: 4 and 5 June 2015
Place: Sandton Convention Centre
Times: 5:30pm to 9:30pm (no new entries after 9pm)
Cost: R195 for entry, which includes a crystal brandy snifter, a booklet with 15 brandy taster coupons, three cocktail coupons, and two coffee coupons.
Tickets are available from Computicket or at the door.
For the latest news and information about Fine Brandy Fusion, including live coverage at the events, like the Fine Brandy Fusion Facebook page, follow @BrandyFusion (#lovebrandy) on Twitter, visit www.brandyfusion.co.za or e-mail firstname.lastname@example.org
You can also contact Danie Pretorius, General Manager: South African Brandy Foundation via e-mail email@example.com or visit www.sabrandy.co.za
For press assistance contact Monique Roux of Manley Communications on 0861 MANLEY (626 539), email to firstname.lastname@example.org, or visit the Press Room of Manley Communications at www.manleycommunications.co.za