South Africa, Cape Town, February 2015:
THE South African brandy industry has welcomed the indication from Government that excise duty increases are under review, saying it revealed a greater understanding of the industry and its challenges. An excise hike of 8.5% on brandy was announced by the Minister of Finance, Nhlanhla Nene, during the annual National Budget Speech on 25 February 2015.
Mr Nene added that other reforms under consideration include providing excise
duty relief to wine-based spirits (e.g. brandy). The rationale is that brandy is at a cost disadvantage compared with other forms of alcoholic spirits, because it takes 4-5 litres of wine to produce a litre of brandy.
The above is the result of continuous open dialogue between the brandy
industry and various Government departments around the unique challenges facing wine producers and cellars,” says Christelle Reade-Jahn of the South African Brandy Foundation.
The South African brandy industry has long played a major role in the economy.
It is estimated that South Africa is the world’s seventh largest brandy producer.
While the majority of brandy is consumed within the local market, this industry
has also achieved significant export growth although from a relatively small
This product of the vine has significant economic relevance.
It takes about five litres of wine to produce one litre of brandy,” explains
Reade-Jahn. “As such, the South African brandy industry has a symbiotic
relationship with the wine industry, increasing local manufacturing value and stimulating local job creation.”
The market demand for brandy also has a significant impact on the primary wine
producers in South Africa. Recent research by the Bureau of Economic Research
(BER) indicated that for every one percent of increase in South African brandy
sales volumes, the price of distilling wine to South Africa’s grape producers
increases by 0.9%.
A growth recovery of the SA brandy industry will therefore positively influence
the overall profitability of South African wine producers, who are significant local
The economic value added multiplier for South African brandy has been estimated at 1.30, the government tax multiplier at 1.44 and the employment multiplier at 6.85. This shows that for every R1-million increase in the demand for brandy, economic value added in the economy will increase by
R1.3-million, government tax revenue from excise and VAT will increase by
R1.44 million and 6.85 jobs will be gained. The economic growth potential from
a world class local product such as South Africa’s brandies is substantial.”
Reade-Jahn also added that the cost of producing a brandy to South Africa’s high standards was far higher than that of spirits produced from grains or sugar cane. “Grapes are a more expensive raw material compared to maize or sugar cane. South Africa’s legal requirements for the production of brandy are superior to most other brandy-producing countries.
This gives the industry the ability to produce brandies of world class quality.”
For more information about the SA Brandy Foundation
visit www.sabrandy.co.za or contact Danie Pretorius, General Manager: SA Brandy Foundation via e-mail
For press assistance contact Monique Roux of Manley
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Manley Communications at www.manleycommunications.co.za