PROWEIN BRINGS THE
BEAUTIFUL SOUTH TO GLOBAL WINE TRADE
Argentina, Chile and
South Africa are uniting again at ProWein 2014 under the banner of Wines of the
Beautiful South. The three southern hemisphere countries plan to bring an
impressive line-up of wines and wine experts to the Düsseldorf trade exhibition
in March.
The renamed
collaboration, previously Flavours of the South, follows the success of last
year's inaugural The Beautiful South event, held in London, that collectively
branded the three in a combined exhibition to the international wine trade
fraternity.
The three countries
have assembled some of their most awarded attention-grabbing wines and will be
exploring a range of intriguing wine and food pairing concepts through
educational seminars presented by a number of key speakers. Each country will
also present two seminars showcasing their national offerings.
Argentina, Chile and
South Africa have been working together very effectively at ProWein since 2010,
both to highlight what they hold in common and also to demonstrate how they
each express these features in unique and distinctive ways. Their combined
show-within-a-show format at ProWein has annually proved to be amongst the
biggest drawcards for delegates, with seminars on wines and wine and food
pairing regularly over-subscribed.
ProWein, considered
one of the most significant annual events on the international wine trade
calendar, attracts many of the world's top decision makers from not only Europe
but the Americas and the Asia.
Wines of the Beautiful
South presenters, all well-respected authorities, include:
Ronan Sayburn MS
Ronan Sayburn MS, former winner of the UK Sommelier of the
Year title, who is currently the head of wines for the prestigious Dorchester
Collection UK; Tim Atkin MW, widely published UK-based wine critic; Caro
Maurer MW, German wine journalist, educator and judge and Madeleine
Stenwreth MW, a former sommelier and today international wine judge, who is
based in Sweden and consults globally to high-profile wine producers as well as
leading importing companies across the Nordic market.
Siobhan Thompson,
newly appointed CEO of Wines of South Africa (WOSA), said South African
producers would be focusing on top-performing wines across a range of price
points, underscoring the impressive advances made by the industry over the past
two decades.
She said common to all
three members of Wines of The Beautiful South was a focus on eco-sensitive and
creative solutions to climate change, the pioneering of new wine-growing areas
and new approaches to winemaking.
This multi-national
collaboration makes it easier for delegates to appreciate the national
distinctions between producers, as visitors to ProWein could view them
alongside each other and within the same context. Exhibiting in this way is
also made more interesting when wines are presented under specific themes to
feature trends and different national expressions, she added.
ProWein starts on Sunday,
March 23, and runs until Tuesday, March 25.
To view the seminar
schedule and to find out more about this event visit: www.winesofthebeautifulsouth.com and follow us on twitter@TheBeautifulSou
