Saturday, March 22, 2014

Stellenbosch wows ITB with Ultimate Bucket List Competition

Stellenbosch wows ITB with Ultimate Bucket List Competition
A Stellenbosch holiday of a lifetime up for grabs in Berlin

The Stellenbosch American Express ® Wine Routes’ debut at the 2014 ITB tourism show will not go unnoticed as South Africa’s first and foremost wine route will be rocking this year’s convention with an unparalleled Ultimate Bucket List Competition which will expose the world’s top trade and travel media to what the country’s wine and gourmet capital has to offer.

The Ultimate Bucket List Competition is directed at international trade and media visitors attending this year’s ITB and invites them to select their ‘ultimate bucket list’ from an enticing itinerary of awe-inspiring experiences in and around Stellenbosch. This ranges from harvesting with a winemaker and cooking with a local celebrity chef, to game viewing in the Winelands, and blending your own wine. One lucky winner and a partner will then win their ‘ultimate bucket list’ holiday and will experience just why Stellenbosch offers an unparalleled world of sensory wine tourism experiences.

This exciting competition forms part of the wine route’s international launch of its dynamic wine tourism marketing campaign –Stellenbosch  Experience – which was initiated by the Stellenbosch Wine Routes in association with Destinate, an international tourism marketing agency established by Mariette du Toit-Helmbold after a successful ten year tenure as CEO of Cape Town Tourism. The campaign is supported by Stellenbosch 360 (aka Stellenbosch Tourism) and the aim is to expand the region’s wine tourism footprint, locally and abroad.

From 5 till 9 March, the granddaddy of South African Wine Routes will join forces with South African Tourism, Wesgro – the Western Cape’s tourism, trade and investment promotion agency – and Tripadvisor in showcasing the potential of wine tourism in Stellenbosch and the broader Western Cape to the world’s largest gathering of tourism trade and media.

“From its rich history, cultural wealth, formidable winemaking legacy and old world charm to its vibrant, haute and happening lifestyle and creative verve, Stellenbosch is a town with an enviable lifestyle. We cannot wait to introduce Stellenbosch and its pioneering wine route as the ultimate wine tourism destination in terms of quality, authenticity and value for money experiences to the world,” shares Annareth Bolton, CEO of Stellenbosch American Express®   Wine Routes.

Entries for the Ultimate Bucket List Competition will be managed via the Stellenbosch Experience’s new, inter-active blog,StellenBlog, which shares and celebrates the latest news, stories, communities and rich culture of this historic Winelands destination with daily updates on the catchy blog wall. The competition will close on 31 March 2014.

The new StellenBlog also serves as a vibrant platform for the Stellenbosch Experience campaign and its participating members which include the likes of The House of JC Le Roux, Kleine Zalze Estate, Fleur du Cap, Spier, Delaire Graff Estate and Delheim Estate.

For more information on the Stellenbosch Experience initiative visit the new blog du Toit-Helmbold at or phone (+27)83 225 5955.