Stellenbosch wows ITB with Ultimate Bucket
List Competition
A Stellenbosch holiday
of a lifetime up for grabs in Berlin
The Stellenbosch
American Express ® Wine Routes’ debut at the 2014 ITB tourism show
will not go unnoticed as South Africa’s first and foremost wine route will be
rocking this year’s convention with an unparalleled Ultimate Bucket List
Competition which will expose the world’s top trade and travel media to what
the country’s wine and gourmet capital has to offer.
The Ultimate Bucket
List Competition is directed at international trade and media visitors
attending this year’s ITB and invites them to select their ‘ultimate
bucket list’ from an enticing itinerary of awe-inspiring experiences in and
around Stellenbosch. This ranges from harvesting with a winemaker and cooking
with a local celebrity chef, to game viewing in the Winelands, and blending
your own wine. One lucky winner and a partner will then win their ‘ultimate
bucket list’ holiday and will experience just why Stellenbosch offers an
unparalleled world of sensory wine tourism experiences.
This exciting
competition forms part of the wine route’s international launch of its dynamic
wine tourism marketing campaign –Stellenbosch Experience –
which was initiated by the Stellenbosch Wine Routes in association with
Destinate, an international tourism marketing agency established by Mariette du
Toit-Helmbold after a successful ten year tenure as CEO of Cape Town Tourism.
The campaign is supported by Stellenbosch 360 (aka Stellenbosch Tourism) and
the aim is to expand the region’s wine tourism footprint, locally and abroad.
From 5 till 9 March,
the granddaddy of South African Wine Routes will join forces with South African
Tourism, Wesgro – the Western Cape’s tourism, trade and investment promotion
agency – and Tripadvisor in showcasing the potential of wine tourism in
Stellenbosch and the broader Western Cape to the world’s largest gathering of
tourism trade and media.
“From its rich
history, cultural wealth, formidable winemaking legacy and old world charm to
its vibrant, haute and happening lifestyle and creative verve, Stellenbosch is
a town with an enviable lifestyle. We cannot wait to introduce Stellenbosch
and its pioneering wine route as the ultimate wine tourism destination in terms
of quality, authenticity and value for money experiences to the world,” shares
Annareth Bolton, CEO of Stellenbosch American Express® Wine
Routes.
Entries for the Ultimate
Bucket List Competition will be managed via the Stellenbosch Experience’s
new, inter-active blog,StellenBlog, which shares and celebrates the
latest news, stories, communities and rich culture of this historic Winelands
destination with daily updates on the catchy blog wall. The competition
will close on 31 March 2014.
The new StellenBlog also
serves as a vibrant platform for the Stellenbosch Experience campaign
and its participating members which include the likes of The House of JC Le
Roux, Kleine Zalze Estate, Fleur du Cap, Spier, Delaire Graff Estate and
Delheim Estate.
For more information
on the Stellenbosch Experience initiative visit the new blog http://blog.wineroute.co.za/, contactMariette
du Toit-Helmbold at experience@wineroute.co.za or
phone (+27)83 225 5955.
