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Sunday, September 9, 2012

J.C. Le Roux secures iconic status for second consecutive year






J.C. Le Roux, South Africa’s leading sparkling wine, has been voted the country’s top wine brand for the second consecutive year in the 2012 TGI ICON Brand Survey.

TGI ICON brands are typically South African brands that are loved, have a loyal following and instil a common experience in the hearts and minds of consumers irrespective of cultural backgrounds, income levels  and language.

As the country's first wine cellar dedicated exclusively to the art of making sparkling wine, J.C. Le Roux has cemented its status as South Africa's favourite bubbly by securing pole position in the alcoholic drinks wine category once again this year.

“J.C. Le Roux brings Le Good Life to the consumer’s doorstep and into their homes. It is a trusted, uplifting South African favourite, bringing style and glamour to every occasion,” says Brand Manager Lucindi-Jane Branfield.

The House of J.C. Le Roux is acclaimed for its passion, craftsmanship and expertise to make the finest vintage Méthode Cap Classique and sparkling wines to suit every palate.

For more information visit www.jcleroux.co.za or www.facebook.com/HouseofJCLeRoux.