Thursday, May 10, 2012
KWV rated amongst world's top 50 wine brands
09 May 2012 by KWV
KWV wines is a proudly South African wine brand, produced by KWV in Paarl, that has just been ranked 27th amongst the world's top 50 on the Drinks International World's Most Admired Wine Brands 2012 list.
KWV is the only South African wine brand included on this prestigious list.
Drinks International was established in 1969 and is the only magazine dedicated exclusively to international wines, liquors and beers. The editor of Drinks International magazine, Graham Holter, said "the results provide a fascinating perception of how the wine industry sees to its principal players. The list includes brands that can be found both in Shanghai and in the stores of Minnesota, including multiple intermediary points. We congratulate all the brands that managed to position themselves in this unique ranking and project".
The listed wines are chosen by a panel of sixty members of the global wine community, each of whom nominates the wine brands they admire most. Voters this year included luminaries of the wine world such as Peter McCombie MW, Peter Marks MW, Tuomas Meriluoto MW, Kym Milne MW and Lynne Sherriff MW.
The jury was asked to vote on the most admired wine brands, with which they had no associations, on the basis of criteria including:
• Constant improvement in quality of the wine
• Reflects its region or country of origin
• Responds to the needs and tastes of its objective public
• Successful distribution and packaging
• The wine is very attractive to a widely-spread demographic group
Concha y Toro is the World’s Most Admired Wine Brand for the second year running, and in second place, also for the second year running is Torres, followed by Antinori, Penfolds, Jacobs Creek, Kendall-Jackson, Michel Chapoutier, Guigal, Vega Sicilia and Chateau Margaux.
“For KWV wines to be considered part of such impressive company is both an honour and responsibility and underlines the equity and value of this treasured trademark. KWV is proud to carry the SA flag and are excited about further growing this brand to an increasing global audience” said KWV Wines Brand Director De Bruyn Steenkamp.
For more information please visit the Drinks International World's Most Admired Wine Brands 2012 website: www.drinksint.com/news/fullstory.php/aid/2927