Place in the Sun, the warm-hearted brand of varietal wines with bold, generous flavours, is beaming with the news of its first international accolades. The Fairtrade-accredited range, made from top quality Stellenbosch grapes, has debuted at the London International Wine Fair, with the announcement of two 2012 Decanter World Wine Awards medals. The 2011 Shiraz has earned gold and the 2011 Cabernet Sauvignon, silver.
Grape growers are paid a premium for the fruit harvested for Place in the Sun that goes towards social development. Currently, premiums are funding early learning projects; tuition and school uniforms at schools of choice amongst farm workers; stepped up sporting activities; and most recently, vegetable gardens to improve nutrition amongst local communities.
“I can’t stop smiling,” says cellar master Deon Boshoff. “Everything about the brand is so optimistic – the way we make it, the fact that it is accelerating community upliftment and now this affirmation. For the workers who grow and tend the grapes for these wines, it’s a wonderful recognition. I’m glad our cellar team could make them proud.”
The Decanter World Wine Awards, now in their ninth year, were judged by 56 Masters of Wine and 11 Master Sommeliers, as part of a 200-strong team of critics and tasters, all experts in their regions.
This year over 14 000 wines were submitted for consideration.
Place in the Sun reds sell for around R45 a bottle, while the Sauvignon blanc sells for around R35.
DATE MAY 22, 2012
ISSUED BY DKC (DE KOCK COMMUNICATIONS)
FOR PLACE IN THE SUN WINES
QUERIES DEIDRE SAMSON, GLOBAL MARKETING MANAGER (021) 809 7000 or 082 551 4011
TESSA DE KOCK/MARLISE POTGIETER, DKC (021) 422 2690 or 082 579 2358