Jenny_Morris_and_Miss_SA_Rolene_Strauss
Johannesburg: Tupperware – one of the world’s most
iconic brands – proudly celebrates its
50th anniversary in South Africa this year.
It hosted one of its famous parties at the Miele Kitchen
in Bryanston attended by celebrities and media including reigning Miss South
Africa Rolene Strauss and TV personality Jenny Morris who also cooked for
guests using exciting new Tupperware product.
The company was started in the US during the mid-1940s
by Earl Silas Tupper when he developed the airtight plastic containers used to
store food and keep its freshness longer.Known for pioneering the direct
marketing strategy of the home-based Tupperware party, the company was set to
become a cultural phenomenon. At a time when women, who had been celebrated for
working in factories during World War 2, were being pushed back to the kitchen,
Tupperware showed them how to defy the limitations they faced by starting up
their own businesses - based in their own homes.
Since then, for more than 65 years, Tupperware has been
regarded as a personal development company that is dedicated to improving the lives
of women by enabling them to reach their full potential. The company has
expanded its reach throughout the world and today has a sales force of 2.9
million women.
Tupperware arrived in South Africa in 1964 and became
synonymous with quality, long lasting plastic containers.
While Tupperware still sells some of the timeless
classics that no kitchen could be without in the Swinging Sixties – from the
Shape ‘n’ Serve Jel Ring mould with its unique two seal design and that oldie
but goodie, the Astro Pitcher with its four matching mugs thecompany’s
commitment to innovation now includes serving and cooking products that save time
and money.
Some of the revolutionary products include:
• The MicroGourmet Steamer - a two-tiered cooking system
that lets the user
• The new stainless steel cookware
• The UltraPro Ovenware, which has taken the world by
storm. It is safe for the steam multiple foods at once, at the fraction of the
cost of a built-in steam. oven, microwave, fridge and freezer and serves
beautifully on the table
For more products or additional information about the
company please visit
www.tupperware.co.za or call 0800 600 891.
