ISSUED
BY
DKC (DE KOCK
COMMUNICATIONS)
FOR
ZONNEBLOEM WINES
Aidan Bennetts and
his CCDI installation
Well-known local
designer Aidan Bennetts, who has put together the Cape Craft & Design
Institute's exhibition The Story of Food – from Then to Now, has
created an installation using Zonnebloem wine bottles in an innovative focus on
glass as a key storage and packaging material.
The exhibition, at the
Iziko Good Hope Gallery at the Castle of Good Hope, runs from May 12 to
October 12. It traces the storage of food and drink from ancient times to the
present and explores the impact of design, technology and materials on how we
consume what we eat and drink, our relationship to these consumables, as well
as their impact on the environment and our future.
Zonnebloem Wines is
one of the sponsors of the initiative that forms part of the celebration of
Cape Town as this year's World Design Capital.
Bennetts' piece,
resembling a swathe of African grass reeds, uses 100 bottles. Lighting has been
designed to make the grasses appear as if the light filters through them. The
lighting also refracts through the glass, creating a layered and shimmering
effect.
Bennetts chose the
reeds to express a silhouette that is immediately recognisable as uniquely
African, using functional and mundane materials to create objects of great
beauty that also focus on some of the equipment used in the production and
storage of foodstuffs.
At the end of the
exhibition's run, the installation will be moved to Stellenbosch, where it will
be exhibited outdoors at the Oude Libertas Amphitheatre complex.
Dè-Mari Kellerman,
global marketing manager for Zonnebloem Wines, says the collaboration is
intended to support local craft initiatives. "Zonnebloem’s winemakers
craft contemporary classics for wine lovers worldwide and we are proud to be
linked with a project that honours craft in a way that explores and revitalises
traditions. It is what we do all the time to keep our wines appealing and
relevant."
The brand also
collaborates with other designers, including Haldane Martin, whose specially
commissioned in-store units will be released shortly.
